Unbroken deserves Educated-level visibility.

Author Presence Score

Brooks Craft scores ten areas that decide whether a reader finds, trusts and buys a book. Each is rated 0–10 from what is live today on Google, Amazon and the web.

Scores are Brooks Craft Publishing's assessment. Every figure on this page comes from live pages captured on November 7, 2026.

Author branding: 1:1 comparison

Each pair was captured the same day, at the same size. Adriene is on the left, Tara Westover on the right.

01

Google search: the author's name

Critical gap

Searching an author's name is the first thing agents, journalists and podcast hosts do. Tara Westover's name opens a Knowledge Panel that answers who she is before anyone clicks. Adriene's name returns plain links.

Adriene Caldwell Google

• No Knowledge Panel: no photo, bio, books or profile links beside the results
• Google does not yet recognise her as a known author
• Results are a mix of profiles with no single authoritative source

Tara Westover Google

• Full Knowledge Panel: photos, "American memoirist and essayist", born, education
• Books carousel and Wikipedia overview
• Social profiles linked directly from the panel

02

Google search: the book title

Gap

Adriene's book is starting to register with Google: it gets an AI Overview and a book panel. Educated adds social proof straight on the results page, including a Goodreads rating from about 2 million readers.

Unbroken Google

• Google Books panel and AI Overview exist
• The book entity is not linked to an author entity
• Publication date shows as "November 2025", conflicting with Amazon's March 2026

Educated Google

• Goodreads rich result: 4.5 stars from about 2 million ratings
• Author photo inside the AI Overview
• Major endorsements (Bill Gates) on page one

03

Author website

High gap

A website should turn visitors into buyers and subscribers. Adriene's site has the right pages but leaks visitors at the first click.

unbrokencaldwell.com Website

• Only one place to buy: Amazon
• No awards strip or press logos on the site
• Blog shows no posts; X link points to a misspelled handle
• No speaking or media-booking page

tarawestover.com Website

• Book page leads with the cover and 15 listed honors
• Multiple retailer buttons
• Speaking represented by an agency

04

Amazon Author Store

Gap

Both use Amazon's store template. The difference is depth and trust signals: one title vs a full catalogue with badges.

Adriene Caldwell Amazon

• Photo, bio and Follow button are in place
• One title, no badges, no video
• Bio differs from the one on the book page

Tara Westover Amazon

• 19 titles, including translations and a new pre-order
• "Best Seller" and "Editors' Pick" badges
• Full catalogue keeps readers moving between titles

Where readers can find the book

Educated is on every shelf a reader or librarian checks. Unbroken is missing from the platforms that matter most for memoir, starting with audio.

Marketing presence

Adriene has done real promotion work, but none of it is gathered into assets that rank on Google or convert on Amazon. Educated turned every mention into lasting proof.